Rule 1) Text using eLeads
Rule 2) Customize Your Texts
People like to do business with people, so don’t rely on the eLead auto text. Customize for a better result!
Invite conversation by:
“Hi David, great choice in the Telluride! We have a few that just came in, do you have an available minute to chat? – Laura @ Fred Anderson Kia”
“Thanks for requesting more information on the Tundra, Aaron! Are you looking for the 2 or 4WD? – Laura Reynes @ Fred Anderson Toyota of Asheville”
98% Text Message Open Rate
45% Sales Response Rate
90 Seconds Text Response Time
40% Higher Text Marketing Conversions
“Hey Andrew! It is Victoria @ Fred Anderson Toyota of Charleston. I wanted to check in to see how I can help. Are you still considering trading out of the RS?”
(Engagement replaces the “reply YES.” + eLeads will always add “STOP” messaging)
Rule 3) PERFECT your text-timing
Send a text when they’re most likely to engage:
Rule 4) Use your tools
The eLead CRM Mobile App will allow you to view, send, and receive texts in real time when you’re not by a desktop computer.
The eLEad CRM Mobile App (Deal Builder) is NEW
RULE 5) DON’T RELY EXCLUSIVELY ON TEXT
Delivering the best experience every time means communicating with customers the way they’d like, and that’s not always texting.
Add texting into your sales and follow up strategy but understand NOTHING replaces emails and phone calls.